Super Project

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Super ProjectExecutive SummaryGeneral FoodsSanbergBusiness OpportunitySuper ProjectOutline P1 (bottom) P2 in red and "Marke ...Invest 380K to make profit?Statement of problemShould GF proceed w/Super Project?AlternativesP13 in caseIncremental Basis (Accepted version)ROFE=63%Facilities Used BasisIncludes Sunk CostsROFE = 35%Fully Allocated BasisWill require more capital in year 5ROFE = 25%AssumptionsSales forecast accuracyBaseBest +10%Worst + 10%NPV Not accepted Capital Budgeting Techn ...ARR preferredPayback Period is primaryIRR Gaining acceptanceNo competing capital project realted to  ...Controller has strong influence over met ...Jell-O has no Expected sales volume will not grow beyo ...Price of product is sufficient to cover  ...Erosion of Jell-O will be included in fi ...Financial AnalysisAgglomerator CapacityIncludeHootingSandbergDo not includeKresslinCorporate StandardsPayback PeriodARRIRRNPVProfitability IndexNote!Kresslin notes in last paragraph of repl ...Fully allocated production costs must be ...DecisionBenefitsInvestment worthy projectDoubles Powdered Dessert CategoryIncreases division's businessRiskHidden costsFailure in Test MarketingAlternative higher profit project opport ...Strategic & competitive meritImplementationSubmit for board approvalTest MarketOverhead expensesRaw MaterialsMarketing PlanRecommendationYes.  Go ahead with Super project
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Super Project